TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

According to its new privacy policy, TikTok now collects more data on its users, including their precise location, after majority ownership officially switched to a group based in the US.

After a month, more than three-quarters of the users who had typically spent roughly 30 minutes per day on TikTok were now spending nearly twice that much time on the app, on average. A few months later, these users’ daily watch times reached 70 minutes ...

A new TikTok deal promises U.S. data, U.S. oversight — and fewer China ties. But Washington isn’t convinced that it’s enough.

Chatham House analysts give their initial reaction and insights following the announcement that a deal to create a new US TikTok entity has been agreed.

The long running fight over TikTok’s future in the United States has finally produced a concrete answer: a new American led joint venture is taking control of the app’s U.S. business, while its Beijing based parent,

Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update gives marketers a unified view of ad spend and ROI across ...

TikTok’s new age-detection tech seems like a better solution than automatically banning youth accounts. But experts say it still requires social platforms to surveil users more closely.