In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

In each edition of web_crawlr we have exclusive original content every day. On Saturday our Video Producer Kyle Calise explores the origins and history of the most iconic memes online in his "Meme ...

MINNEAPOLIS - It's called the "Tide Pod Challenge." Teens posting videos of themselves chewing those bright colored liquid laundry detergent packets and then daring others to do it. "The primary risk ...

INDIANAPOLIS, Ind. - It's the latest social media challenge that comes with some dangerous risks. People recording themselves eating Tide laundry pods after social media memes compared the cleaning ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. INDIANAPOLIS, Ind. – It’s the latest social ...

TAMPA, Fla. (WFLA) – Retailers are taking action after the dangerous tide pod challenge took over social media. The trend has been sweeping the web since late 2017, showing teens attempting to eat ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...