Today’s marketing moment was chosen by Elicia Greenberg, programs director at the Ad Club of New York. Below, find out why the Pets.com sock puppet, which was created by TBWA/Chiat/Day, is her ...
What's an e-tailer to do when it's one of the worst performing initial public offerings of 2000, Wall Street isn't interested and the competition is intense? If you're Pets.com, you make use of your ...
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