While Meta’s Daily Active Users still grew 6% year-over-year to 3.43 billion as of March 2025, investors are tracking a ...

Have you ever wondered why so many of the metaphors we use in daily life revolve around temperature? We seek warm-hearted friends who give us a warm reception, instead of showing us the cold shoulder ...

As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

In recent years, short-form content like TikTok videos, Instagram Reels and YouTube Shorts have become a global cultural phenomenon. Social media is a transformative cultural force that's consistently ...

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target and Amazon announced they would deprioritize company DEI ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Baseball icon Yogi Berra is often credited with saying, “It’s tough to make predictions, especially about the future.” This is particularly true for the warehouse operations at the core of e-commerce, ...