Just like with Facebook, your wallet may soon be the best way to ensure exposure for your company on Snapchat. As brands continue to learn how to make the most of Snapchat as a marketing platform, the ...

Algorithm tiffs between social platforms and users is something the marketing community has seen before. Last December, Twitter tested showing tweets based on curation rather its organic chronological ...

Big changes are headed for Snapchat. Yesterday, speaking during Snap's Q3 earnings call, CEO Evan Spiegel teased a major redesign, saying the company was in the midst of "redesigning our application ...

Earlier this month, Snap shared a letter with investors stating the company would focus on updating the Snapchat app to make it easier to use. This announcement came on the heels of a disappointing ...

Snapchat invented its best products by being the anti-Facebook. Its disappearing chats made visual communication quick and casual compared to Facebook’s email-esque text messages. Stories ditched the ...

When Snapchat was first pitched as part of a Stanford mechanical engineering class, the course’s horrified teaching assistant openly wondered if the app’s creators had built a sexting app. Less than a ...

Algorithms and social media are bad, unless they're good, according to Snap CEO Evan Spiegel. Yes, quite confusing, but that's exactly what the cofounder of the app Snapchat argues in his first-ever ...

Top Utah officials are suing Snap Inc., which owns the social media platform Snapchat, and accusing it of creating an algorithm that makes the app addicting to children, as well as enabling the ...

This week's 'Skim: why Snapchat's new algorithm is unique and what it means for users; Facebook preps Messenger Broadcast for business communication; Twitter tests a ...

Yesterday, Snapchat announced a new TikTok-like feature called Spotlight. This Spotlight feature will allow users to create and watch content from other members of the platform. We have a ton of ...