While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.

Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. The “Two Pennies” announcement was made during the Daily Mail and Elite Daily Digital Content ...

Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch. Many of them will be looking at their phones, ...

Snapchat, a popular social media platform, is set to introduce a new advertising format that places sponsored messages directly next to chat threads from friends. This move marks a significant shift ...

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...

Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving ...

Snapchat’s ‘My Selfie’ feature lets you create fun, AI-generated images of yourself based on photos you share with the app. However, the feature also auto automatically allows your AI image to be used ...