Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license ...

Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report. Google is giving advertisers more control over ad placement ...

Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market. Search, ad network, and YouTube revenues all fell in ...

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the ...