The author of this commentary is the publisher of Inside Music Media, where this commentary first appeared. Subscription info can be found here. Nielsen is floating a new (lower) standard for ...
(By Mike McVay) Nielsen recently unveiled their upcoming plan to change from a 5-minute qualifier to a shorter 3-minute requirement for PPM stations to get credit in a quarter-hour. The current ...
Nielsen is moving ahead with an important change in how it measures radio listening. We had reported earlier that the company was considering this plan to shave two minutes off the time required for a ...