As the year ends and a new one begins, leaders everywhere reflect on their leadership over the past twelve months and set goals for the future. This process carries unique significance for ...

If management is not being authentic and true to the purpose, it runs the risk of a boomerang effect: generating hypocrisy, disengagement, and cynicism amongst company members. Company leaders at all ...

In Activate Brand Purpose, Scott Goodson and Chip Walker expose flaws in the prevailing thinking around purpose, and provide a new, deeply researched foundation and approach. It’s essential reading ...