Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

As an expert in your field, it’s important to know that a lot of your activities — the things you say, what you write, what you think up — can be monetized. Your thoughts, ideas, systems, processes ...

Knowledge is power in the business world. It is the driving force behind innovation, growth and success. But knowledge is not something that can easily be bought or replaced—it must be carefully ...

There are some traits in your employees that are very hard to change. Training on personality, appearance and temper can challenge even the best of managers. You can, however, teach product knowledge ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...