The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...
To some, "new product development" means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an ...
James M. Morgan and Jeffrey K. Liker, authors of The Toyota Product Development System, Integrating People, Process and Technology (2006, Productivity Press), offer the following product development ...
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