When it comes to maps—a technology that is 4,000 years old—two completely contradictory things are true: Nothing has changed. And everything has changed. What hasn’t changed is maps are a language.

Forbes contributors publish independent expert analyses and insights. Marianna Kantor is the chief marketing officer at Esri. Mapping is now the secret hack that has become a super-power for ...

What does it take to solve hard problems: There are 3 things essential to problem solving. The right paradigm Pattern recognition Insight The right paradigm: This is the most important part about ...