Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

PMax was designed with results-driven advertisers in mind – especially smaller and medium-sized businesses for whom creating campaigns other than search ads may have seemed like too much effort or ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...