According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds ...

Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading ...

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

Recent crises involving industry giants, like Boeing, Johnson & Johnson, and CrowdStrike, underscore the need for a coordinated response that integrates both legal and public relations (PR) expertise.

When a PR crisis happens to you, you'll want all your primary players on both sides of the divide between legal and comms to ...

On May 22, 2023, a report of an explosion at the Pentagon—along with an AI-generated image supposedly backing the report—made waves on Twitter. In response, the US Department of Defense and the ...

SquirrelPR, Africa's pioneer PR management software, has entered into a strategic partnership with Syncthesis Innovation Hub, a leading communications and ecosystem enabler, to accelerate the ...