If you’ve ever spent time on TikTok, you’ve probably seen someone open up a blind box of a Labubu. The videos all follow the same general pattern: A creator holding a box giddily explains what they're ...
Blind-box toys are like Pokemon cards, or cereal box prizes. Consumers know roughly what they’re going to get, but not exactly. To find out more about their appeal, WSJ’s Drew An-Pham asked six ...
Add Yahoo as a preferred source to see more of our stories on Google. Pop Mart, the Chinese company behind Labubus, is now estimated to be worth $40bn amid the global craze for blind box ...
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