Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

According to InfoTrends, marketers’ top two goals when it comes to their marketing communications are customer experience and customer loyalty (43% and 35% of marketers citing these as top marketing ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

Multichannel marketing is building on its momentum from 2012 and remains a key area of focus this year. But what does it involve and what challenges does it pose? Claire Weekes investigates. Thanks to ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

Debenhams has unleashed its first big data initiative as it looks to drive a more personalised multichannel content marketing strategy. The department store is aiming to unify its 40 different ...