Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...

Mobile app developers have a lot to think about. First, developing an app, then growing a steady flow of users. Once these two massive barriers have been overcome, and your app has earned user trust ...

Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner. The MobPartner acquisition is the cornerstone of Cheetah ...

VentureBeat was on the floor of the Game Developers Conference this year, and GamesBeat writer Jordan Fragan stopped by the Xsolla booth to speak with Berkley Egenes, Xsolla’s chief marketing and ...

Ringtones, wallpapers and banner ads -- that's it? To attract today's 3 billion mobile users, many of whom graduated from rattles to keyboard and mouse, the mobile content universe simply has to ...

Empowering Mobile Game Developers to Monetize Across Multiple Platforms Beyond Traditional App Stores Xsolla, a global video game commerce company, has introduced Cross-Play and Cross-Pay, an ...

AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the ...

A number of content publishers are doing tremendous work bringing their content to mobile users, seizing the opportunity brought on by the adoption of smartphones and tablets. However, others have ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a global video game commerce company, has introduced Cross-Play and Cross-Pay, an innovative approach to mobile game monetization. In response to the evolving ...