Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media ...
Global in-game advertising platform Anzu.io on Wednesday announced a deal with Nielsen Connectivity to bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns.
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