Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the Trojan Horse Effect of that kind of thought leadership. What in the world am I talking ...

It's no secret that thought leadership is a core marketing and business development tool for attorneys and their law firms. But thought leadership can also be a recruiting tool, serving as a magnet ...

Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite ...