Lego’s new Smart Brick wows but sparks debate over creativity and high price tag

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...

LEGO Introduces Its Most Significant Innovation in Nearly 50 Years, 'SMART Play'

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
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Lego crime wave: Police report 'growing concern' as thieves target toys with high resale value. Why holiday shoppers need to be careful this year

Lego sets have evolved from a colorful pile of bricks into more elaborate and sophisticated collectibles that entertain children and adults alike. While many holiday shoppers will leave the store with ...
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I’ve played with Lego’s new Smart Brick – here are my honest thoughts

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.