At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
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I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years
After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...
Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...
Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...
LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...
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