The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

Lego flowers and builds from Disney movies, Star Wars, and recreations of iconic artworks are now up to 40 percent off in a ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as ...