To celebrate the 2024 NBA All-Star Weekend, Curry Brand and “NBA Jam” are teaming up for a three-pack of sneakers invoking the classic video game. Headlining the trio of Steph Curry’s sneakers is the ...

Curry Brand is looking to make a splash overseas with its latest athlete signing. The Under Armour-backed imprint for NBA star Steph Curry announced Friday that it has signed Japanese basketball ...

Basketball tryouts are always intense, but the real work begins once the season starts. All over the country, hoopers of all ages are gearing up for the upcoming season. Regardless of your age or ...

This past weekend, Curry Brand celebrated its 20th court refurbishment at McClymonds High School in Oakland, CA, fulfilling its commitment to renovate 20 safe places to play by 2025. With this final ...

In addition to being two of the most feared players in the NBA, Golden State Warriors guard Stephen Curry and San Antonio Spurs guard De'Aaron Fox are building a global sneaker empire for Curry Brand.

After more than a decade together, Golden State Warriors superstar Stephen Curry and Under Armour have officially parted ways. The move was announced by NBA insider Shams Charania. Now, it ends one of ...

Stephen Curry and Under Armour (UA) have ended their 12-year partnership, agreeing to let the Curry Brand operate as an independent entity This split grants Curry full operational control over his ...