Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Insurers have a history of taking a one-size-fits-all approach to marketing. This tack has generally served the market’s needs — after all, insurance is a general requirement for a wide consumer base, ...

Despite this concern among the general public, many insurance marketing companies have observed a steady increase in purchasing whole-life policies, but what has changed? Specific tax policies ...

Mike Hitcho of Hitcho Insurance Agency talks about what's legal and what isn't when it comes to Medicare Insurance marketing. Healthcare costs are skyrocketing and now is the time to make sure you're ...

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The partnership, signed Feb. 1, will operate under the Insurance Marketing ...

A Seattle-based insurance marketing company agreed to pay $100 million to settle charges that it engaged in deceptive tactics to sell health care plans, the Federal Trade Commission said on Thursday.

In a category haunted by the "fear of death," Rahul Talwar, chief marketing officer of Axis Max Life, is flipping the script. From gamifying term insurance for Gen Z to rebranding metrics as "India ke ...