The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode, ...

Hiring someone to handle your small business' PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is ...

The inherent nature of working in public relations is communicating with the public… hence the term “public.” However, in a strange twist of events, we’re sometimes asked not to communicate (but to ...

If you’re unfamiliar with the job of media relations, how to go about getting press can seem daunting—as can hiring someone full-time in-house or an agency you don’t know to tackle the job. In reality ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Every week I get at least two emails from startups asking me to help them “build buzz” around their product or service. Most of them want PR help but since it’s so prohibitively expensive to hire a PR ...