The remarkably simple 5-word question LEGO asks before building anything new

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
autoevolution

This LEGO Ideas Camper Project Is So Good You Could Build a Real One From the Blueprints

While I was out there looking for amazing campers to show to the world, I ran across a project that is no less deserving of attention than any other mobile habitat or RV: the rather "puzzling" Ideal ...
nerdist

You Can Make This LEGO Ideas BEETLEJUICE Set Hit Shelves Soon

A new film-focused project has graced the LEGO Ideas website, this time inspired by the classic horror comedy Beetlejuice. LEGO Ideas is a platform where fans can submit their designs to the website.