Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. News flash: Meta’s looking to enable fully automated ...