In 2017 rumors circled that Snapchat might end up in the social media graveyard alongside old app favorite Vine. Call it a comeback, it clung on, recording one of its best ever quarters. As it looks ...
Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...