Thomas C. Redman is the president of Data Quality Solutions and the author of People and Data: Uniting to Transform Your Business (Kogan Page, 2023). Donna L. Burbank is the managing director of ...
Your data is only as good as how you interpret it. Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can ...
Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...
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