New leaked pictures seemingly show a Hasselblad X2D II top plate The camera will likely be an iterative X2D 100C upgrade It ...

Hasselblad makes some of the most popular medium-format cameras on the market. The company is a legacy brand that drives innovation to new heights. For instance, the Hasselblad SWC was a medium-format ...

Hasselblad, still the gold standard in premium photography to many people, has registered a new 100MP medium format camera back. For those unfamiliar with the term, a camera back is part of the ...

Hasselblad has launched the followup to its first 100MP medium-format camera with a new model that improves on it in almost every way. The X2D II 100C promises better image quality, a brighter display ...

At $8,199, the X2D 100C was always a serious investment. At $5,739, with $2,460 knocked off the price, it becomes an ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a supervising video producer who also reviews gadgets and photography gear. He has over a decade ...

Stunning image quality. 16-bit color RAW files. Looks, feels, and handles like a classic Hasselblad film camera. Compatible with older Hasselblad cameras. Incredibly fun. No in-body image ...