Seeing the “too many redirects” page pop up isn’t just a browser error, it’s also a silent SEO killer. Every time a URL sends a visitor or search engine crawler to another URL automatically—called a ...

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Don't redirect all 404 pages to your homepage Redirecting all 404s ...

Google's John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that ...