The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their X ad accounts showing up in the “Suggested” section for creatives. How ...

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and ...

ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...