Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Artificial intelligence or AI is no longer a future concept—it's already shaping how we work, learn and live.

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

The Gen Z Age Range is roughly 14 to 29 years old today in 2026. Generational cohorts and their differences can be a great ...

Gen Z is set to become the largest and richest generation in the world over the next 10 years, according to a new report by Bank of America which found that those born between 1997 and 2012 are ...

It's often said that Generation X (people born between 1965 and 1980) are the forgotten generation who don't get any attention. But that's about to change, as people are finally talking about Gen Xers ...

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There’s been much ado about the differences between Generation Y (aka millennials) and Generation Z. But considerably less attention is paid to the folks who were born before them ― the oft-forgotten ...

Tons of generational research and social discourse about age demographics suggest that Gen Xers had to pave a way for themselves as children. They were not only not "coddled" in the same way people ...

Things are looking up for the “doom-spending” generation. A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 trillion in ...