Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

An old marketing rule called "The Rule of Seven" states that consumers must see or hear something seven times before they remember it. Put your vision statement everywhere to enable your employees to ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...

Successful hardware stores plan their objectives with a brief vision statement that spells out the owner's long-term plans for the company, including growth, values and contributions to the community.

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

For teachers, the first weeks of school can feel like a blur, between setting the tone of your classroom and trying to remember a whole set of new names. And when it comes to setting expectations and ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...