Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Fujifilm has unveiled one of the wilder cameras I've seen in awhile, the 102MP medium-format GFX100RF compact camera. Yes, you read that right — this is a carrying-around street camera with a massive ...

Photography News: Fujifilm GFX100RF is the only medium format camera built to fit in a to-go bag, the GFX100RF built-in lens packs a 102MP, 43.8 x 32.9mm sensor in a sleek and stylish ...

IMAX has now certified the Fujifilm GFX Eterna 55 for the big screen ...

B&H is excited to announce the FUJIFILM GFX 100S mirrorless medium format camera and GF 80mm f/1.7 R WR lens. This camera is poised to shake up the medium format market by packing an ...

I have been road-testing the Fujifilm X-S20 recently, which is another reminder that Fujifilm has never been a camera-maker that paid much heed to convention. That ...

Fujifilm brings medium-format camera tech to a new audience with the surprisingly compact X100RF. Fujifilm's X100VI is a great all-purpose stills camera with top image quality and 6-stop IBIS.

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target When you purchase ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...