Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. Mobile web publishers ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

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Facebook is thought to be expanding its Audience Network, which serves ads on sites and apps on third party websites and apps, as it also looks to cash in on the hot programmatic trend of using header ...

Facebook has given its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands. Header bidding works by allowing publishers ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 55 min 4 sec ago 3 hours 10 min ago By Jack Neff - 3 hours 55 min ago By Adrianne Pasquarelli - 3 hours 55 min ago By AJ ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...