A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Many companies adopt artificial intelligence tools only to find the traditional go-to-market (GTM) model collapsing. Sales and marketing leaders are overwhelmed by fragmented tools, processes, and ...

Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...