Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.
Digital punch cards and geofencing are among the techniques operators are using to reach guests. "COVID really pushed consumers forward in their willingness to adopt a digital experience," said Yaqub ...
Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...
Creating personalized experiences helps build stronger customer relationships and enhances brand loyalty. Actively gathering and acting on customer feedback helps small businesses improve their ...
Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience Brands are complex things. They ...
CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today announced the availability of 8x8 Engage, an ...
“Plans are worthless, but planning is everything.”—President Dwight D. Eisenhower. I’ve been thinking about this quote by President Eisenhower, which was based on his experiences as Supreme Commander ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jevon Wooden Marketing ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Guy Yehiav Technology ...
This is part of an article series for the Power List 2020, created in partnership with Twitter as part of their global #LeadersforGood initiative. In the past eight months, we’ve seen a raft of brands ...
While some companies have robust programs to engage with resellers, it’s more common for partner outreach to be scarce, sporadic and one-way. Many of the same benefits of hosting customer advisory ...
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