This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Emails have been one of the most preferred media of formal communications, while an email can be effective as a marketing tool for a larger business, the same is not necessarily true with the smaller ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Perhaps the best way to think of today’s pharma marketing landscape is as a one-way street. Information flows to healthcare professionals (HCPs) through carefully crafted communications, including ...