In a typical subject line for an e-mail message you have about 45 characters to make an impact, and in a BlackBerry message you only have 15 characters to work with. So, it’s obviously of huge ...

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines ...

I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they ...