The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ages.

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest evolution in ...

WASHINGTON — Lego bricks, the iconic toy, are about to get an upgrade. The Lego Group announced this week that its new line of "Smart Bricks" would begin rolling out on March 1. But what is a Smart ...