In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

When we want to convey our thoughts we use words. And when we need to describe something in graphic details we depend on adjectives, adverbs and verbs. These three words are like colour pencils. Each ...

The answer is they were all invented by William Shakespeare in order to add detail to his scripts. When the exact word he wanted wasn’t available, he would quite often combine verbs and nouns to ...

How dull would our world be without adjectives? You know, those handy words or terms we use, as Webster says, to "modify a noun." Indeed, without the descriptive power of an adjective, a noun is ...

This is one of 10 essays I offer as we close 2021 that I hope will help broadcast journalists tell stronger stories in the year ahead. Mark Twain offered some writing advice about adjectives: ...