The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. In many industries, including banking, insurance and ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...