Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Acquiring a customer is expensive. Losing one is even more costly. But companies can build sustainable growth not only by expanding their customer base but also by extending the value derived from ...

Knowing how to convert leads into customers isn't enough these days. You need to know which high-value customers will generate the most sales. You need to be able to build customer loyalty. And you ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “Marketers Must Shift Their Understanding of Customer ...

CLTV to CAC ratio of 3 or higher is considered healthy and can be achieved only with high quality retention strategy So, how can D2C brands shift their focus from acquisition to retention? Here are ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

You’ve probably had that moment where an investor, advisor, or even your co-founder asks, “What’s your CLV right now?” and you freeze for half a second. You know it matters. You know great companies ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

Promotions are a great tool for e-commerce businesses. However, if not used strategically, they can do more harm than good. With this 5-step strategy you will be able to keep your customers coming ...

Maximizing return on ad spend (ROAS) in Google Ads is crucial for driving profitability. However, without revenue data, PPC advertisers often default to focusing on cost per purchase – a strategy that ...