With inflationary pressures putting the squeeze on every consumer dollar spent, brands face tougher competition for each and every sale This makes customer acquisition a huge challenge and priority ...

As gamification in advertising is on the rise, Ellie Hanson, marketing manager at Rawnet, questions how brands can make the most of this space and invest wisely in tech to stay competent. It’s no ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

Crown Affair is a new startup that could be described as Casper for hair — or Warby Parker for hair or Quip for hair. The rise of companies that sell directly to customers has promised a better ...

In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses ...

Acquisition of AI-driven customer engagement solution enables trade businesses to turn completed jobs into repeat business ...

CEO Steve Michaels highlighted that PROG Holdings delivered results at the high end of its guidance for Q4 2024, driven by 9.1% GMV growth in Progressive Leasing, despite challenges in the retail ...