The economic downturn of recent years has brought out a slew of creative entrepreneurs who are unleashing their inner artists on websites such as eBay and Etsy. With a potential global audience of ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

'Tis the season for wrapping, sending and giving holiday gifts to family and friends. This year, make your wrapping and packaging as memorable as the gift itself. With these simple, easy tips, you can ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

In the world of classic sports cars, those with air-cooled engines are prized by many because they're lighter and have fewer parts than more traditional, water-cooled, ones. That "less is more" ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. While many marketers clamor to incorporate ...