Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

The release of OpenAI’s new ChatGPT 4o image generation feature is reshaping how businesses can approach marketing and creative tasks. This advanced AI tool provides a robust suite of capabilities, ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...

Creative marketing is no longer just a buzzword in the corporate world—it’s a critical tool that shapes the way businesses reach, engage, and retain their audiences. In today's fast-paced digital ...

In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s attention effectively. One revolutionary advancement ...

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

That distinction matters because, while AI has been framed – lazily – as a threat to creativity, Allen sees the opposite ...

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 38 min 59 sec ago By Tim Nudd - 1 hour 16 min ago By Ad Age Staff - 2 hours 41 min ago By Adrianne Pasquarelli - 2 hours 46 min ...