What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...
The landscape of consumer behavior is shifting dramatically. Long gone is the time when the quality or price of a product or service alone influences the decision to purchase, subscribe or return.
NEW YORK, NEW YORK - APRIL 29: Traders work on the floor of the New York Stock Exchange during morning trading in New York City. Stocks opened high Monday morning amid a Federal Reserve rate decision ...