The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

In a large group of independent decision-makers, those who reach a decision most quickly also tend to be those with the strongest initial biases. The finding comes from a mathematical model of ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Starting a new business can be a leap into the unknown. The main question I think you should ask when starting a business or pivoting to a new one is whether to trust your instincts or rely on data.