Colour plays a huge role in food, since consumers use colour to make decisions about whether food is appealing and appetising. Purchase decisions are also significantly influenced by the colour of ...

The Netherlands and German-based colour supplier discusses why natural source, natural processing and natural application help to produce consumer trust. With increased demand for more natural colours ...

The whitening agent has been banned in food products sold in the EU since August 2022, and many US firms are under pressure to remove it.

Bright red spicy crisps. A cool blue gin. Pink strawberry ice cream. Why the colour of your food matters more than you may ...

The red-dye ban in the U.S. is particularly relevant this month because of Valentine’s day and all the red-colored foods we might be tempted to eat. The color of food influences whether we eat it or ...

You know you've said it. We all have. "Mmm, that looks so delicious — I want to try some!" That's because when it comes to what we eat, it's not just a matter of taste.Related video above: Doctor ...